HER MUSE COLLECTIVE
(Branding + Social Media Campaign)
The HER by Bodega event was created by Gisella Devlin and Sarah Weston under Bodega and sponsored by Nike. The event was created to bring womxn within the streetwear community together to discuss important issues they face as proffesionals. The goal of designing this identity was to treat the event as an expansion of the Bodega brand. A sense of boldness and confidence is the driving force behind Her by Bodega.
This event led to the creation of Her Muse Collective, which highlights womxn and non binary folk in Boston. The collective builds platforms and experiences to highlight, preserve & honor the integrity and visibility of womxn creators and their allies.
HER MUSE COLLECTIVE BRANDING
HER MUSE COLLECTIVE EVENT LAUNCH GRAPHICS
HER HOUSE Branding
HER HOUSE is a series under HER MUSE COLLECTIVE. It is designed to be a safe space for gathering and creating. The identity of this series reflects the intimate and warm nature of the space while also embodying the bold personalities that make up the
HER MUSE COLLECTIVE community.